Good Content Marketing
happens when the consumer
• • •
Feed her positive content,
so she associates that
with your brand.
- Mary Carol Sullivan
Simplify & Streamline SummerFun
A page from her profitable Health & Wellness program and Content Marketing at it’s very basic — these custom print Shopper Publications bring together many brands to offer relevant branded content from a third party to the consumer, expand the brands awareness, introduce new products, etc. Shopper publications generally had a cover only branding allowing several retailers to share the same inside content, thus sharing the costs of production. Benefits to the participating brands (and retailers) included share costs, distribution, and smaller name brands were able align squarely among larger names for same cost.
Mary Carol was responsible for the creative direction, creative development, creative management, content direction, photo direction, design and production of publications shown here.
*Shopper publications can be self-contained in their own shipping/display cartons that require no in-store shelf space or extra store signage. They can also be tied into existing social media, advertising schedules, and can be linked into websites/app.
Go to other customized publications created by Mary Carol: