DonTech Trade Show Booth

This 20 foot trade show display was designed as a modernization of Dontech’s existing visual brand, not a rebrand. The project required adherence to established identity specifications, including the logo,color palette and established imagery.

To elevate the branding while remaining consistent with existing branding, I introduced modern design structure and visual depth. The yellow square bracket—commonly used by Dontech as a bullet point—was reinterpreted as a bold framing device to visually anchor and unify the layout across marketing materials. I also integrated colorful background textures found the supplied Dontech imagery to create a cohesive, high-tech aesthetic that reflects the complexity and precision of Dontech’s optical solutions.

The same elevated visuals where then translated to a 9" x 12" pocket folder and multiple product sheets.