The Garden Girl Brochure

This targeted marketing campaign was created to boost sales of container gardens, specifically appealing to higher-income households. Using the existing brand’s logo, color palette, and fonts, the design elevated the traditional identity with a bold, modern layout. Small details from the logo were enlarged and used as graphic elements throughout the piece, adding visual interest while staying true to the brand. The oversized mailer format helped it stand out in the mailbox. Messaging was clear and compelling—acknowledging both the joys and frustrations of DIY container gardening, while positioning The Garden Girl as the expert who could handle the hard part. The campaign extended to a coordinated vehicle wrap and was mirrored across social media for a consistent brand presence.

Self-mailing brochure details: 10" x 5.5" (finished size) Tri-fold Brochure; Digitally printed 4c/4c; 100# satin finish cover; Score and fold.
1" perforated wafer used to seal for mailing.

Partial van/vehicle graphics also shown on this page.