Lead by Creative Director and Graphic Designer, Mary Carol Sullivan, Arachne is a solutions studio specializing in brand development, comprehensive marketing and graphic design tailored to create profit and/or instigate corporate growth.
We ask you a lot of questions and then listen carefully, think originally and design smart… paying attention to your big strategic goals while focusing on the details of the job. Most importantly, during the design process we won’t forget about you, your company’s personally — and of course, your target market.
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Working with Mary Carol lead me on a valuable journey that taught me to understand more and speak clearly to my target audience; and discover the core of my company, my services and products. During the scope of the project her focus, creativity, resources, patience, and devotion to the project, resulted in a comprehensive package — the logo, website, content, imagery, presentations, etc. all home runs… — Rich Vaughn, FlexOp 360
Meet Creative Director, Mary Carol Sullivan
Some refer to me as a forward thinker.
When the band is playing a new or different beat I’m not afraid to be the first one on the dance floor; or if the floor is crowded and beat has become pedestrian, walk off to go sway to and start something else. I hold a BFA from of Carnegie Mellon University, am a strong visual designer and creative marketer… and have honed problem solving skills. I use all this to develop branding, marketing, and integrated communications programs that are tailored to create profit and/or instigate corporate growth for a variety of industries including food/grocery, fashion, customer goods, museums, health and wellness, technology, and media. I unlock your story and communicate so it connects with your audience. I love being allowed to make creative happen.
More than a Designer
I’m hands-on and make the abstract reality using the latest technology or a Sharpie — what ever it takes to get things communicated and the job done. I’ve worked as a Creative Director for the manufacturers, in the dimly lit cubicle’d offices staged in front of warehouses; and for the agencies, in the hip colorful office behind glass doors with bright artificial sunlight streaming into open work spaces, over-sized monitors, buzzing equipment and great views. I am sensitive to the problems and stumbling blocks that both sides can be up against. These experiences have made me particularly equipped to meeting clients’ needs with attention, timely response and market sensitivity; as well have made me a better leader and mentor when working with creative staff. …Yes, of course, I can drive the programs, do the graphic design, and set up the final files — it’s important to know the tools and to work with with them — not just talk about ideas.
What role does the Creative Director play? How important is it to have a Creative Director on a marketing project?