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Traditional print refers to graphics designed for offset printing — when the content is transferred from a plate onto the printed surface (usually paper). Digital print is similar but images are transferred from a digital file onto various surfaces without the need for printing plates. When thoughtfully integrated into a marketing strategy, print marketing is a powerful tool for building brand awareness, fostering trust, driving engagement, and reaching targeted audiences. While today’s marketing efforts are often dominated by digital media efforts, a well-executed print campaign enhances and complements those efforts. The most effective strategies typically blend both print and digital elements—leveraging the strengths of each to deliver clear, compelling, and cohesive messaging.
